Consider your next meeting of strategy. Perfect, branded note pads with your company’s logo lining the conference table. Every flashbulb moment, doodle, and scribble you do instantly capture exactly your brand. This is a smart move, subtle but truly strong. Not merely as enduring items, branded note pads double as constant, low-key reminders of exactly who you are and what you stand for.
To be honest, business cards vanish and mugs stack up; notepads go missing. Those still live with us today. 89% of members of the Promotional Products Association International recall an advertiser even two years after receiving a useful promo item. That is the kind of thing with longevity. As staff members or partners jot down notes during a critical conversation or a startling brainstorm, your logo falls in the action. Every page turned yields another shove hey, we mean business here.
Think about branding as more than just the grand picture website banners, strong ads. Daily existence gets expression in real branding. You are expressing something merely using a notebook. Whether in the client’s hands, in the boardroom, or at the office, your logo need not shout to be remembered. On a cream colored pad, even a faint logo may find great resonance in people’s memory banks.
Also here is where decision counts. Are white backgrounds artistic or stark white ones? spiral bonded or glue-top? You are creatively free. Would like to inject life with vivid colors? Go wild: up to 80% of a University of Loyola, Maryland study indicates color can actually boost brand recognition. Maybe you enjoy the quiet grace of a minimalist approach. Every decision reveals the mindset your company takes.
Popular choices are those with an eye toward the surroundings. Using recycled materials or soy based inks helps your business obtain extra social credit since over 70% of consumers concern about the sustainability policies of a brand. This is a direct technique to show values without preaching a word.
You should not pass over the networking opportunities. Imagine an off site class which every visitor receives a customized notebook. By the time the event concludes, thousands of brand impressions have already taken place; if those notepads leave the building, your marketing just rides to neighboring workplaces.
A customized notebook has uses beyond merely ideational drawing. Taken together in one tidy package are visual branding, credibility, and understated influence. Think wisely; next time supply your meeting rooms or plan a business giveaway. One jot, doodle, or grocery list at a time, branded note pads link in ink, color, and memory to keep your brand relevant.